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Bosch has established ethical "red lines" for the use of artificial intelligence. The company has now issued guidelines governing the use of AI in its intelligent products. Bosch’s AI code of ethics is based on the following maxim: Humans should be the ultimate arbiter of any AI-based decisions. "Artificial intelligence should serve people. Our AI code of ethics provides our associates with clear guidance regarding the development of intelligent products," Bosch CEO Volkmar Denner said at the opening of Bosch ConnectedWorld 2020, the company’s annual IoT conference in Berlin.